Tata-owned Jaguar Land Rover has decided to step on the temporary halt pedal on shipments to the U.S. market. This could be the first of the many ripple effects of the recently announced 25% tariffs on all foreign-made vehicles. On April 2, U.S. President Donald Trump confirmed that the global market will now be charged with this tariff rule, which took effect on the following day (April 3). 

No JLR shipments for a month

Based on a report by the Times, Jaguar Land Rover (JLR) will stop exporting vehicles to the U.S. for a month starting from April 7. An official JLR statement said, “As we work to address the new trading terms with our business partners, we are taking some short-term actions, including a shipment pause in April, as we develop our mid- to longer-term plans.” 

According to the data by SMMT, this is a crucial decision made by JLR as the U.S. is the British automotive sector’s second-largest export market after Europe. The U.S. is a vital market for JLR, where it has sold over 430,000 vehicles—such as the Range Rover Sport and Defender—representing roughly 25% of the company’s overall sales.

Time has further reported that “Jaguar Land Rover is thought to have a couple of months’ supply of cars already in the U.S., which will not be subject to the new tariffs.” Earlier JLR issued a statement, “Our luxury brands have global appeal and our business is resilient, accustomed to changing market conditions. Our priorities now are delivering for our clients around the world and addressing these new US trading terms.”