After months of uncertainty and a temporary production pause, Mercedes‑Benz has resumed production of its EQ‑branded electric vehicles, signaling renewed momentum in the brand’s electrification strategy.
Why Production Was Paused
In late 2025, Mercedes‑Benz temporarily halted the production of its EQ lineup, including the EQE and EQS models in both sedan and SUV forms. The pause was largely due to shifting market conditions, particularly the expiration of the U.S. federal EV tax credit and a period of softer demand for luxury EVs without subsidies.
Models Returning to Production
As of early 2026, Mercedes‑Benz has restarted production and orders for four key EQ models in the U.S.:
- EQE sedan
- EQE SUV
- EQS sedan
- EQS SUV
These vehicles are now available for order again at dealerships, marking the return of Mercedes‑Benz’s luxury EVs to the U.S. market.
Updated Pricing
To remain competitive, Mercedes‑Benz has reduced prices across its EQ lineup for the 2026 model year. For example:
- EQE sedan and SUV start around $66,000
- EQS SUV starts at approximately $91,000
These adjustments represent price cuts of up to $15,000 compared to previous model years, aiming to attract buyers in a challenging EV market.
Implications for Mercedes and Buyers
The restart of EQ production reflects Mercedes‑Benz’s continued commitment to electric mobility, even as the luxury EV segment evolves. For buyers, this means more competitive pricing, greater availability of premium electric models, and the opportunity to experience Mercedes‑level luxury with zero emissions.
Looking Ahead
Mercedes‑Benz is also preparing to expand its electric lineup with new models, including an all-electric CLA sedan and a GLC EV. These upcoming vehicles will be built on a new modular electric architecture designed to improve efficiency, range, and overall customer appeal as the company moves forward with its electrification plans.